Welcome to Bellisima Bridal

Congratulations to all of you who are brides-to-be! Thanks for visiting Bellisima Bridal’s website, we’d love to have you stop by and visit either of our salons. We offer one of the largest collections of bridal gowns in the region (more than 1800 gowns between two locations) including one of best collections for the full-figured bride. We have two salons in southwest Michigan, and they offer brides-to-be very different formats. In our full service main salon in Kalamazoo, we carry top designers’ current collections which you can buy off the rack or special order. (See our bridal and bridesmaids pages for more on the collections we carry). Our fantastic value couture collections offer customization that allows us to help you customize your look or create your dream gown for an amazingly affordable price.


Our Kalamazoo salon also has attire for the rest of the bridal party. You can shop our huge selection of more than 850 bridesmaids samples available for re-order. We also have great collections for mothers of the occasion, flower girls and junior bridesmaids, and a large selection or prom and evening attire, most of which is re-orderable. We also offer a fantastic range of tuxedo stylesand accessories for rent, with complete tux packages starting as low as $69 up to $139. The groom’s tux is always free with five paid and every groomsman saves $10 if the bride bought her gown at either Bellisima location.


Our Outlet location in Albion offers hundreds of one-of-a-kind bridal gowns by dozens of top designers priced at 50 to 90% savings off their original prices (and all $699 or less). The Outlet location also has hundreds of non-reoarderable prom and evening gowns priced $200 and less, and the Upstairs ballroom features a large collection of mother’s gowns and evening/prom wear at $89 or less. Although the selection varies from month to month, the Outlet also offers closeout jewelry, flower girls and first communion dresses, and accessories. If you love “Bride Day Friday” on TLC, you might think of our main salon in Kalamazoo as having a format similar to Lori’s of “Say Yes to the Dress Atlanta” fame (we love her!!), and our Outlet store format is more like the fabulous Vows salon of the “I Found My Gown” series.


We’ve been in this business over 8 years now, and we know you have many options in bridal and formalwear. We want our customers to know we appreciate their business and their loyalty. When you buy a dress at Bellisima you always save 20% off any accessory (i.e., shoes, jewelry, veils, undergarments) you purchase from us, and when a bride gets her gown with us, her bridesmaids always save 10% off on their dresses, and are also entitled to 20% off on any accessories they buy.


We wish you all the best in planning your special day and hope you will consider Bellisima Bridal & Tux for your wedding attire needs. We are committed to providing you superior customer service, the widest array of options, and incredible value.


Exquisite Dresses

Over 1200 bridal gowns in stock every day

Bellisima has the largest selection available in Michigan to start your search for the perfect dress.

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Tuxedo Rental

Complete Tuxedo Rental

Tux rentals range from $49 to $129

The groom's is always free with 5 paid rentals, and the guys attending prom always save $5 if their date bought her dress at Bellisima.

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Reception Essentials

A wide range of decor rental items for your special day

Table clothes & skirts, vases, lamps, chair sashes, flower girl baskets, ringbearer pillows and much more.

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Bellisima Michigan wedding gown, bridal & prom news


In our Albion store only:  All in stock gowns, prom and moms 35% off! 

All in stock bridesmaid dresses $15, no limit

Discontinued bridemaid samples $10 no limit

All sales final - no holds, no layaways.  Gowns and dresses in Albion only - Sale not available on Kalamazoo inventory

Our Albion store closes for good on October 11th -  Make your appointment today!

September Specials in Kalamazoo

Homecoming short dresses and evening gowns are 25% off lowest marked price.

Free veil or headpiece credit up to $100 with gown purchase over $500 plus add on free gown preservation for any purchase over $1000

All Kirstie Kelly gowns are $399 (In stock only)
Above specials cannot be combined with each other or any other offer or special.

Please call the Kalamazoo salon at 269-343-8450 or use the online scheduler to make your appointment at either location.


 Please note our Outlet in Albion has started Spring/Summer hours - Wednesday 4-8PM, Friday noon-7PM, Saturday 10AM-5PM and Sunday by appointment

The Albion Outlet location offers only one-of-a kind (i.e.,not re-orderable)  bridal gowns priced 50 to 90% off MSRP.  These gowns are mostly priced from $250 to $500 with many for under $200 and nothing over $699.  The Albion Outlet also offers value priced non-reorderable mothers, prom and evening dresses priced from $49 to $249.   We also have hundreds of discontinued bridesmaids (not re-orderable) priced  $29 to $79 every day. 

 The Albion Outlet also carries a limited selection (about 250 pieces)of current season re-orderable bridesmaid dresses in a variety or sizes and colors including about 35 styles priced $79 to $120 or less (before any plus or rush fees).  All other formal wear collections, including re-orderable and customizable bridal, bridesmaids, mothers and re-orderable prom will be at the Kalamazoo main salon location.   If you are looking for the widest range of re-orderable bridesmaids samples, we recommend shopping our Kalamazoo location.  Styles there range from $79 to $259.    If you are looking for one-of-a-kind clearance bridesmaid dresses at great prices, we recommend shopping Albion--however, bear in mind these are discontinued samples and the largest number of dresses will be in sizes 8 to 14.    Both of our locations have samples of the value priced re-orderable bridesmaids priced $79 to $120.

The Kalamazoo salon is a full service salon with 1000 gowns in stock that can be reordered and customized, 700 bridesmaid samples, and both locations offer tuxedo rentals.

Bellisima's Dream Gown Giveaway!!!  

Win the gown of your dreams, other great prizes like veils, shoes, undergarments and jewelry, or discounts from 5 to 25% on gowns or merchandise. Every card is a winner, and we have two free gown tickets in the entry cards we are distributing this upcoming season.   April Noren of Eaton Rapids has already won her dream gown in 2013--will you be the 2014 Season winner?  (Note:  you must come in to the salon to "scratch off" your entry and win.)

  •  Get your entry card at any bridal show we attend or by booking your appointment at either location October 2013 through May 30, 2014.  Entry cards may be used at appointments now through June 30, 2014.  Offer valid while 1,000 entry cards last and prizes won may be redeemed at either location.
  • Take $10 off any one item over $100 when you like us on Facebook!
  • Shoes, jewelry, undergarments and other accessories are always 20% off when you purchase your dress at either Bellisima Bridal location.
  • Military members and their fiance's always get an additional 5% savings--even on 50% off sales or clearance merchandise.  Offer applies at both locations.


Click here to request an appointment

Sign up for our Newsletter and be Automatically Registered for our monthly free gift drawing!

Our gift this month is a free tiara or veil to the winner of a drawing randomly selected from the names that are registered.

Fill out your information on the following newsletter registration form, and you will automatically be entered in the drawing. Winners will be contacted each month by Bellisima Bridal.

  Upcoming Events and Shows 



Champagne Shopping Saturdays and Sundays:  Bridal parties who advance book appointments can enjoy an open rack or closed rack shopping experience (like they do on “Say Yes to the Dress” where only the consultants pull gown styles) topped off by a champagne toast (over 21 only).  $10 booking fee required, fee credited toward any purchase.