Full Figured

Brides are constantly telling us we have the largest collection of plus size gowns they’ve seen and we do have several hundred in stock any given day, some in our Diamond Value but also dozens of styles available for re-order. We carry fabulous collections like Signature Plus from Private Label by G and Impression Bridal full figured collections, and we make sure to order plus size gowns from all our top designers collections. Most collections are available through size 30, with several offering sizing to 32W. We believe every bride needs to see what she will look like in the gown of her dreams and we specialize in fitting, customization and alterations to suit the requirements of the stylish full figured bride.  We do recommend making an appointment and letting us know in advance so that we can provide the best service possible.

Bellisima Michigan wedding gown, bridal & prom news

Bellisima's Clearance Center in Albion is now closed.  Thanks for your patronage of our Albion store these past 8 years!  We invite you to visit our salon in Kalamazoo.


Please note we will be closed in Kalamazoo on Thanksgiving day

November Specials

Shop small at Bellisima this Saturday, November 29th! 60% off all in stock prom, moms and bridesmaid dresses until noon, then 40% off the same dresses the rest of the day. Also 50% off all accessories with bridal gown purchase all day.

15% off any dress in stock, 10% off any special order dress, and any gown purchase over $1000 receives a $200 accessory credit.   Note the accessory credit is for gown purchases above $1000 after any discount is applied and before tax (the final sale price)

Above specials cannot be combined with each other or any other offer or special.

Please call the Kalamazoo salon at 269-343-8450 or use the online scheduler to make your appointment.



The Kalamazoo salon is a full service salon with hundreds of gowns in stock that can be reordered and customized, hundreds of bridesmaid samples, and tuxedo rentals.

Bellisima's Dream Gown Giveaway!!!  

Win the gown of your dreams, other great prizes like veils, shoes, undergarments and jewelry, or discounts from 5 to 25% on gowns or merchandise. Every card is a winner, and we have two free gown tickets in the entry cards we are distributing this upcoming season.   (Note:  you must come in to the salon to "scratch off" your entry and win.)

  •  Get your entry card at any bridal show we attend or by booking your appointment at either location October 2014 through May 30, 2015.  Entry cards may be used at appointments now through June 30, 2015.  Offer valid while 1,000 entry cards last and prizes won may be redeemed at either location.
  • Take $10 off any one item over $100 when you like us on Facebook!
  • Shoes, jewelry, undergarments and other accessories are always 20% off when you purchase your dress at either Bellisima Bridal location.
  • Military members and their fiance's always get an additional 5% savings--even on 50% off sales or clearance merchandise.  Offer applies at both locations.


Click here to request an appointment 


  Upcoming Events and Shows 



Champagne Shopping Saturdays and Sundays:  Bridal parties who advance book appointments can enjoy an open rack or closed rack shopping experience (like they do on “Say Yes to the Dress” where only the consultants pull gown styles) topped off by a champagne toast (over 21 only).  $10 booking fee required, fee credited toward any purchase.