Full Figured

Brides are constantly telling us we have the largest collection of plus size gowns they’ve seen and we do have several hundred in stock any given day, some in our Diamond Value but also dozens of styles available for re-order. We carry fabulous collections like Signature Plus from Private Label by G and Impression Bridal full figured collections, and we make sure to order plus size gowns from all our top designers collections. Most collections are available through size 30, with several offering sizing to 32W. We believe every bride needs to see what she will look like in the gown of her dreams and we specialize in fitting, customization and alterations to suit the requirements of the stylish full figured bride.  We do recommend making an appointment and letting us know in advance so that we can provide the best service possible.

Bellisima Michigan wedding gown, bridal & prom news


In our Albion store only:  All in stock gowns, prom and moms 35% off! 

All in stock bridesmaid dresses $15, no limit

Discontinued bridemaid samples $10 no limit

All sales final - no holds, no layaways.  Gowns and dresses in Albion only - Sale not available on Kalamazoo inventory

Our Albion store closes for good on October 11th -  Make your appointment today!

September Specials in Kalamazoo

Homecoming short dresses and evening gowns are 25% off lowest marked price.

Free veil or headpiece credit up to $100 with gown purchase over $500 plus add on free gown preservation for any purchase over $1000

All Kirstie Kelly gowns are $399 (In stock only)
Above specials cannot be combined with each other or any other offer or special.

Please call the Kalamazoo salon at 269-343-8450 or use the online scheduler to make your appointment at either location.


 Please note our Outlet in Albion has started Spring/Summer hours - Wednesday 4-8PM, Friday noon-7PM, Saturday 10AM-5PM and Sunday by appointment

The Albion Outlet location offers only one-of-a kind (i.e.,not re-orderable)  bridal gowns priced 50 to 90% off MSRP.  These gowns are mostly priced from $250 to $500 with many for under $200 and nothing over $699.  The Albion Outlet also offers value priced non-reorderable mothers, prom and evening dresses priced from $49 to $249.   We also have hundreds of discontinued bridesmaids (not re-orderable) priced  $29 to $79 every day. 

 The Albion Outlet also carries a limited selection (about 250 pieces)of current season re-orderable bridesmaid dresses in a variety or sizes and colors including about 35 styles priced $79 to $120 or less (before any plus or rush fees).  All other formal wear collections, including re-orderable and customizable bridal, bridesmaids, mothers and re-orderable prom will be at the Kalamazoo main salon location.   If you are looking for the widest range of re-orderable bridesmaids samples, we recommend shopping our Kalamazoo location.  Styles there range from $79 to $259.    If you are looking for one-of-a-kind clearance bridesmaid dresses at great prices, we recommend shopping Albion--however, bear in mind these are discontinued samples and the largest number of dresses will be in sizes 8 to 14.    Both of our locations have samples of the value priced re-orderable bridesmaids priced $79 to $120.

The Kalamazoo salon is a full service salon with 1000 gowns in stock that can be reordered and customized, 700 bridesmaid samples, and both locations offer tuxedo rentals.

Bellisima's Dream Gown Giveaway!!!  

Win the gown of your dreams, other great prizes like veils, shoes, undergarments and jewelry, or discounts from 5 to 25% on gowns or merchandise. Every card is a winner, and we have two free gown tickets in the entry cards we are distributing this upcoming season.   April Noren of Eaton Rapids has already won her dream gown in 2013--will you be the 2014 Season winner?  (Note:  you must come in to the salon to "scratch off" your entry and win.)

  •  Get your entry card at any bridal show we attend or by booking your appointment at either location October 2013 through May 30, 2014.  Entry cards may be used at appointments now through June 30, 2014.  Offer valid while 1,000 entry cards last and prizes won may be redeemed at either location.
  • Take $10 off any one item over $100 when you like us on Facebook!
  • Shoes, jewelry, undergarments and other accessories are always 20% off when you purchase your dress at either Bellisima Bridal location.
  • Military members and their fiance's always get an additional 5% savings--even on 50% off sales or clearance merchandise.  Offer applies at both locations.


Click here to request an appointment

Sign up for our Newsletter and be Automatically Registered for our monthly free gift drawing!

Our gift this month is a free tiara or veil to the winner of a drawing randomly selected from the names that are registered.

Fill out your information on the following newsletter registration form, and you will automatically be entered in the drawing. Winners will be contacted each month by Bellisima Bridal.

  Upcoming Events and Shows 



Champagne Shopping Saturdays and Sundays:  Bridal parties who advance book appointments can enjoy an open rack or closed rack shopping experience (like they do on “Say Yes to the Dress” where only the consultants pull gown styles) topped off by a champagne toast (over 21 only).  $10 booking fee required, fee credited toward any purchase.