Full Figured

Brides are constantly telling us we have the largest collection of plus size gowns they’ve seen and we do have several hundred in stock any given day, some in our Diamond Value but also dozens of styles available for re-order. We carry fabulous collections like Signature Plus from Private Label by G and Impression Bridal full figured collections, and we make sure to order plus size gowns from all our top designers collections. Most collections are available through size 30, with several offering sizing to 32W. We believe every bride needs to see what she will look like in the gown of her dreams and we specialize in fitting, customization and alterations to suit the requirements of the stylish full figured bride.  We do recommend making an appointment and letting us know in advance so that we can provide the best service possible.

Bellisima Michigan wedding gown, bridal & prom news

Bellisima's Clearance Center in Albion is now closed.  Thanks for your patronage of our Albion store these past 8 years!  We invite you to visit our salon in Kalamazoo.

July Specials

Pick your discount:

   - $30 off all gowns in stock or special order (bridal, bridesmaid, prom) priced $130 to $249

   - $50 off all gowns in stock or special order priced $250 to $499.

   - $100 off all gowns in stock or special order priced $500 to $999

   - $200 off all gowns in stock or special order priced $1000 or above


Above specials cannot be combined with each other or any other offer or special.

Please call the Kalamazoo salon at 269-343-8450 or use the online scheduler to make your appointment.



The Kalamazoo salon is a full service salon with hundreds of gowns in stock that can be reordered and customized, hundreds of bridesmaid samples, and tuxedo rentals.

Bellisima's Dream Gown Giveaway!!!  

Win the gown of your dreams, other great prizes like veils, shoes, undergarments and jewelry, or discounts from 5 to 25% on gowns or merchandise. Every card is a winner, and we have two free gown tickets in the entry cards we are distributing this upcoming season.   (Note:  you must come in to the salon to "scratch off" your entry and win.)

  •  Get your entry card at any bridal show we attend or by booking your appointment at either location October 2014 through May 30, 2015.  Entry cards may be used at appointments now through June 30, 2015.  Offer valid while 1,000 entry cards last and prizes won may be redeemed at either location.
  • Take $10 off any one item over $100 when you like us on Facebook!
  • Shoes, jewelry, undergarments and other accessories are always 20% off when you purchase your dress at either Bellisima Bridal location.
  • Military members and their fiance's always get an additional 5% savings--even on 50% off sales or clearance merchandise.  Offer applies at both locations.


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