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September Specials

Select current season bridal gowns now on sale for up to 40% off during our Red Tag sale.

Homecoming special 20% off all cocktail and tea length dresses including special orders

   We believe every bride is a Bellisima bride!* With almost 1,400 wedding gowns you can purchase off the rack today, and thousands more that can be special ordered (with delivery times in as little as a week for certain collections), we are dedicated to reducing the stress of finding your perfect gown . We are a full service bridal and formal wear salon featuring a full range of accessories, shoes, and jewelry at internet comparable pricing but with friendly, helpful bridal consultants, a full range of services and accessories.  We feature collections from haute couture to budget lines and all offered at the lowest prices available anywhere.  We offer an incredible selection, knowledgeable and friendly service, and the absolute best value anywhere.  Service, selection, and value...our primary goals to ensure you a memorable and enjoyable experience in finding the gown of your dreams.

   We have attire for every member of the bridal party, including mothers of the occasion, and tuxedo rental for the gents.  With more than 4000 total dresses in the store we have fabulous offerings for evening, cocktail, prom, pageant, homecoming, quinceanera, christening, first communion, any event that calls for formal, semi formal, or dressy attire. 

    While you are always invited to shop on a walk-in basis, we do strongly recommend appointments if you are interested in specific designer collections, customization of your wedding or other special gown, or simply want to ensure you can have the one-on-one undivided attention of your own personal bridal consultant. We are happy to take appointments outside our regular business hours, seven days per week. To better ensure we can meet your requirements, we ask that you please try to give us at least 24 hours notice if you need an appt. outside our normal business hours, but we will always do our best to accommodate any request regardless of timing

.  Make an Appointment

We are located in downtown Albion, Michigan at 200 W. Center St.  Please note our  hours are posted at our Contact Us page. Our high season hours apply Dec 15 through June 15, and our low season hours begin June 16 to Dec 14.  Please note we are still happy to take appointments outside our regular posted store hours--we just ask that you try reach us at least a day in advance so we can staff appropriately.  Thanks...we hope to see you soon!.